Lysol Redesign
G
Packaging Analysis with Sustainable Minds Software
03.23
The Yellow Project consists in researching and analising the current packaging of Lysol Multipurpose and its cleaning solution. The objective was to create a more sustainable new product as a whole, to use it for cleaning our homes without harming the world.
For that, I investigated the life cycle of both the packaging and the Lysol cleaner liquid, after that, a redesigned version is created by modifying specific steps of its cycle, in this case: the reusability, the material and its system, introducing refills of the product. Sustainable Minds Software, has been used throughout the process to ensure that every decision taken was chosen in order to move forward wisely. As a final step, a new and modernised logotype has been created, as well as a report of the analysis, step by step. As a more creative output, Jumin Chen collaborated with the project and we created a creative marketing campaign for Tik Tok videos.