Long Island Rail Road Plus
Rebranding
Campaign
Long Island Rail Road +Services reimagines the commuting experience on the LIRR, the busiest railroad in America. With typical trips lasting an hour or more, the journey often feels like a quick subway ride due to limited amenities. This project aims to make commuting time feel more valuable, turning “wasted time” into “your time” by offering conveniences like onboard food and beverages, WiFi, portable tables, and designated seating areas. These enhancements promote comfort, productivity, and mental well-being, supporting commuters who use this time to work, relax, or engage in other activities. By addressing common issues like poor posture and lost productivity, LIRR +Services offers a better, more resourceful commuting experience that can transform the way people view public transit.
A key feature of the project is a “carbon credits” rewards system, which incentivizes riders with points based on miles traveled, redeemable for free services or future trips. The project’s vision is to increase LIRR ridership, reduce car congestion, and promote cleaner cities—all integrated through a user-friendly app that brings these new experiences together.
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