Long Island Rail Road
These enhancements promote comfort, productivity, and mental well-being, supporting commuters who use this time to work, relax, or engage in other activities. By addressing common issues like poor posture and lost productivity, LIRR +Services offers a better, more resourceful commuting experience that can transform the way people view public transit.
A key feature of the project is a “carbon credits” rewards system, which incentivizes riders with points based on miles traveled, redeemable for free services or future trips. The project’s vision is to increase LIRR ridership, reduce car congestion, and promote cleaner cities—all integrated through a user-friendly app that brings these new experiences together.
Rebranding
Campaign