Cover, Redefining Sound
Start Up Strategy

This project is a combination of design practice with a business approach, thus developing from scratch the main idea, a physical product, the graphic identity and its communication. This design initiative benefitted from the collaboration of a diverse team including Xosé Lois, Carlos Álvarez, Laura Llimona, Lola Lemke, and Clara Salmerón.

The project is a response to two prevailing contemporary paradigms. The first being the fact that we live in a visual world. The second being the unilateral relationship between producers and the consumers of sound. Through an ecosystem that is both physical and digital, the proposed paradigm shift moves from a passive producer-consumer interaction to an active, nonlinear relation between the producer and the consumer of sound. COVER sets out a whole new sound ecosystem by offering a device that allows to record and tweak sound; and a digital platform for the community to share freely their designs. COVER is about cocreation, sharing, participation and engagement. Listening, as an experience and not a product, is at the core.



Work Sound Design
Strategy
Product Design
UX Design

PartnersCarlos Alvarez
Lola Lemke
Laura Llimona
Xose Lois
Clara Salmeron

















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