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Branding
Pratt Institute
ARGOT, is a Long Island-based winery that has redefined traditional wine packaging by integrating a unique system that connects the wine—the content—to its container, the bottle. The innovation lies in the stopper, transforming it from a functional necessity into a memorable centerpiece.
Both packaging designs emphasize the act of opening, drawing attention to the often-overlooked cap. The stopper serves not only as a souvenir of the experience but also as a representation of the wine's character. Each stopper embodies four key wine attributes: bold or light, smooth or tannic, sweet or dry, and acidic or soft. These characteristics are symbolized through individual shapes that, when combined, form a unified structure—a literal and figurative "body" of the wine. Each body talks about the wine, speaks the argot.
Logotype